Bulb's ongoing and specific ambition is to establish a meaningful link with a brand.
We advocate simplicity, a creative idea that has been bared of all artifice.
A strong, exclusive, enduring idea that will stand the test of time.
An idea that takes its substance from the very roots and culture of the product (or service) in question.
With images, words and sounds that talk to the consumer.
We do not use platitudes but down-to-earth, everyday language.
The accent is on truth and simplicity, which are at the heart of all our creative work.
Bulb is not familiar with "me-too-products". Bulb only recognises brands, therefore personalities.
And we are constantly seeking to boost and reinforce these brands in terms of their scope,
content and meaning. This work is based on scepticism, on a Cartesian approach to reality,
on alternative strategies, on rigorous working methods, on listening to others and,
finally, on creativity. We insist on forceful marketing.
The least we can do is to defend the brands that entrust their campaigns to us.
We commit ourselves to waging battle on the competitor's own territory;
we harass those who try to obstruct "our" brand's progress.
Without respite. Without pity. Preferably, we strike where least expected.
All that remains is to publicise it using a classic media mix combined with
a more tailor-made approach in a global communications strategy.
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